Perspective, inc. provides professional copywriting services for companies and organizations of all sizes, including: |
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The end or beginning? |
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| Perspective, inc. sends a clear and consistent message to your clients in order to create the desired perception. |
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Perception vs. Reality
One day during class, Professor Smith walks in carrying a package wrapped with a towel. He proceeds to open the towel revealing a carton of eggs. He takes one egg out, cracks it on the side of a glass and allows the contents to drain into the clear glass. He then picks up the egg carton and chucks its remains into the class audience! As hands go up to block the mess from landing on faces, the carton lets go of eleven fake plastic eggs.
Which determined the students' behavior: Their perception of what was inside the egg carton or the reality therein? |
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